Hands-On with Google Ads

About Course

Unlock the potential of online advertising with our Hands-On with Google Ads course. This 3-hour, intermediate-level program provides a comprehensive introduction to Google Ads, covering everything from initial setup to advanced bidding strategies. You’ll learn how to effectively manage campaigns, select the right keywords, create compelling ads, and analyze competitor strategies. With practical insights and hands-on experience, you’ll leave equipped to drive targeted traffic and achieve your advertising goals. Mindmaps and assessments are included to reinforce your learning, along with a certificate upon completion.

Introduction to Google Ads: Understand the platform's overview and benefits.
Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
Ad Auction Mechanics: Discover how quality score and ad rank influence your ad placement.
Campaign Management: Understand account structure, campaign goals, and how to manage campaigns effectively.
Keyword Strategies: Master match types, negative keywords, and keyword research techniques.
Creating Ads: Learn to create effective search ads, use ad extensions, and design display ads.
Bidding Strategies: Explore various bidding strategies such as CPA, ROAS, and maximizing conversions.

Course Content

Hands-On with Google Ads

Lesson 1 : Introduction to Google Ads

09:40
Lesson 2 : Setting up an Google Ads account & billing

16:36
Lesson 3 : Decoding Ad account’s structure & learning to set up Campaign goals

07:18
Lesson 4 : Breaking down Google Ads match types

11:02
Lesson 5 : Setting up an Ad with Google’s recommended settings

11:50
Lesson 6 : Expanding on Ads functionality with Sitelink extensions

11:17
Lesson 7 : Setting up our 1st display campaign

12:35
Lesson 8 : Introduction to setting up & creation of HTML5 banners

12:31
Lesson 9 : Introducing to Google Ads bidding terms

10:24
Lesson 10 : Cracking down on your competitor’s strategies

09:36
Hands-On with Google Ads Quiz