Google Ads Fundamentals

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About Course

Welcome to Google Ads Fundamentals, a comprehensive course designed to give you a solid foundation in Google Ads. Over 3 hours, you’ll explore essential topics including account setup, ad auction mechanics, campaign management, keyword strategies, and effective ad creation. Whether you’re a beginner or looking to refresh your knowledge, this course will equip you with the skills needed to successfully run Google Ads campaigns.

What Will You Learn?

  • Introduction to Google Ads: Gain a foundational understanding of Google Ads and its significance in digital marketing.
  • Initial Setup: Learn how to set up your Google Ads account and deploy your first ad.
  • Ad Auction Mechanics: Understand the importance of Quality Score in determining ad success.
  • Campaign Management: Discover how to manage campaigns effectively to achieve your advertising goals.
  • Keyword Strategies: Learn the basics of conducting effective keyword research and utilizing match types.
  • Creating Ads: Get hands-on experience in creating search ads and utilizing ad extensions.
  • Bidding Strategies: Explore various bidding strategies to optimize your ad performance.
  • Competitor Analysis: Understand how to analyze competitor ads for strategic insights.

Course Content

Google Ads Fundamentals

  • Lesson 1: Introduction to Google Ads (latest dashboard)
    08:39
  • Lesson 2: Working with our 1st campaign
    08:56
  • Lesson 3: Launching our 1st Ad, including complete setup, payment, send for review.
    03:51
  • Lesson 4: Working with Google Tag, and all methods to install it to our site
    07:13
  • Lesson 5: Extensive dashboard settings where we can tweak all settings
    02:52
  • Lesson 6: Tracking our Ads with our commerce platform
    05:47
  • Lesson 7: Working with campaign objective
    08:26
  • Lesson 8: Campaign settings, bidding, etc
    08:10
  • Lesson 9: Leveraging ChatGPT to power up Google Ad content
    05:33
  • Lesson 10: What are site-links? and how to power them up in Google Ads?
    07:55
  • Lesson 11: Planning keywords with Google Ads platform
    06:11
  • Lesson 12: Working with Google Ads audience manager
    04:23
  • Lesson 13: Decoding audience’s intent with latest tools
    07:10
  • Lesson 14: Breaking down Ad costs with Exclusion lists
    04:54
  • Lesson 15: Wrapping up the entire course
    01:27
  • Google Ads Fundamentals

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